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The work

Work you can open, not look at.

Twelve sites, all live. Nine commissioned, three on my own terms. Open any of them.

How the work is done

Will I understand your business?

Three claims. Every site above opens one of them.

Build

Nothing ships that I can't explain.

AI drafts it fast. No themes, no plugins, and no code I haven't read.

  • Next.js
  • React
  • TypeScript
  • GSAP
  • SEO
Users

I design for the person deciding.

What gets asked first — and what never gets asked.

  • UX
  • Information architecture
  • Copy structure
  • Forms
Business

I ask how you make money first.

Half of what gets requested shouldn't be built.

  • Scoping
  • Positioning
  • Lead routing
  • Analytics

Where

Nine industries, already built for.

Every row above belongs to one of these. Ship the site first, then add the row.

  • Real estateThree audiences, two countries, one homepage
  • Land & plotsBuyers who fear the paperwork
  • HospitalityA price that can't be published
  • InsuranceFamilies and insurers on one site
  • SaaS & productTwo products, one market, free year one
  • Consumer appsExclusive by design, which stalls signups
  • Security & governmentThe buyer is a police department
  • Non-profit & CSRNo grant until the audit checks out
  • Film & castingCasting directors filter, they don't browse